Certified Digital Marketing Workshop at BITS PILANI

KEY PROMISES OF THE WORKSHOP
 Why should every brand care about Digital Media?
 Strategic overview of various Digital Marketing Avenues – SEO, SEM, Social Media,
Analytics & Mobile Marketing
 How to leverage Online Advertising (SEM, Display & Facebook Ads), Social Media
(Facebook, Twitter) for brand?
 How to leverage relevant Digital Marketing tools to improve efficiency & move
ahead of competition?
 How to analyse & measure ROI of Digital Marketing?

 DIGITAL MARKETING WORKSHOP
DAY 1
MODULE 1 DIGITAL MARKETING ORIENTATION
 Introduction to Digital Marketing
 Why care about Digital Media: Opportunities and Trends
 Relevant Global & Local Digital Marketing Success Stories
MODULE 2 ORIENTATION TO SEO (SEARCH ENGINE OPTIMIZATION)
 Introduction & Why care about SEO?
 SEO Success Factors
 Evolution of SEO including Major Algorithm Updates
 Exercise: Keyword Research Tool
 Relevant Global & Local SEO Success Stories
MODULE 3 ONLINE ADVERTISING (SEM & DISPLAY)
 Introduction & why care about SEM (Search Engine Marketing)?
 SEO v/s SEM
 Display Advertising
 Opportunity of Remarketing
 Measuring Success including Conversion Tracking
 Exercise: Ad Copy Creation & Keyword Research Tool
 Relevant Global & Local SEM Success Stories
MODULE 4 FACEBOOK ADVERTISING
 Introduction & why care about Facebook Advertising?
 Facebook Advertising v/s Google AdWords
 Optimizing for Success: Importance of CTR and Targeting
 Advanced Targeting (through Email, Phone & UID) & Retargeting
 Measuring Success including Conversion Tracking
 Exercise: Media Planning & Targeting
 Relevant Global & Local Facebook Ad Success Stories
DIGITAL MARKETING TRAINING
http://www.digitalvidya.com | info@digitalvidya.com
DAY 2
MODULE 1 TWITTER: THE JEWEL IN THE SOCIAL MEDIA CROWN
 Twitter in Plain English
 Opportunity of Twitter for Branding, Lead Generation, Thought Leadership, CRM &
Market Research
 Leveraging Lists, Hash Tags & Trends
 Twitter Tools: Tweet Deck & Klout
 Exercise: Listen, Create & Engage
 Relevant Global & Local Twitter Marketing Success Stories
MODULE 2 INSTAGRAM, PINTEREST AND YOUTUBE MARKETING
 Opportunity of Social Media Channels: Instagram, Pinterest and YouTube
 How to market and advertise on these channels
 Success Stories
MODULE 3 MEASURING ROI OF DIGITAL MARKETING
 Guidelines for Measurement on Digital Media (including Social Media)
 Defining Objectives: Brand Engagement, Lead Generation, Customer Acquisition…
 Framework for ROI Measurement
 Tools to Measure ROI
 Exercise: Define Objectives & Identify Metrics
MODULE 4 DIGITAL MARKETING STRATEGY CREATION
 Digital Marketing Strategy Framework
 Budgeting & Planning
 Exercise: Creating & Presenting Digital Marketing Strategy
MODULE 5 CLOSURE
 Open Discussion / Q&A
 Feedback

WHY DIGITAL VIDYA’S WORKSHOPS?
 Curriculum developed by Digital Marketing thought Leaders with over 15 years of
Digital Marketing Industry Experience
 Customized to Your Business Objectives
 Experiential Workshops with Live, Hands-on Exercises
 Learning delivered through relevant Global & Local Case Studies

WORKSHOP PRE-REQUISITES & REQUIREMENTS?
 Participants should have basic understanding of Facebook, Twitter
 Participants should have access to Desktop/Laptop/Tablet for various exercises
 Wi-Fi Access for Everyone
WHAT WILL PARTICIPANTS GET ON COMPLETION OF THE WORKSHOP?
 Certificate of Completion
 All presentations of the workshop (soft copies)
 Soft Copies of various Worksheets (e.g. Facebook Marketing Strategy)