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KEY PROMISES OF THE WORKSHOP
Why should every brand care about Digital Media?
Strategic overview of various Digital Marketing Avenues – SEO, SEM, Social Media,
Analytics & Mobile Marketing
How to leverage Online Advertising (SEM, Display & Facebook Ads), Social Media
(Facebook, Twitter) for brand?
How to leverage relevant Digital Marketing tools to improve efficiency & move
ahead of competition?
How to analyse & measure ROI of Digital Marketing?
DIGITAL MARKETING WORKSHOP
DAY 1
MODULE 1 DIGITAL MARKETING ORIENTATION
Introduction to Digital Marketing
Why care about Digital Media: Opportunities and Trends
Relevant Global & Local Digital Marketing Success Stories
MODULE 2 ORIENTATION TO SEO (SEARCH ENGINE OPTIMIZATION)
Introduction & Why care about SEO?
SEO Success Factors
Evolution of SEO including Major Algorithm Updates
Exercise: Keyword Research Tool
Relevant Global & Local SEO Success Stories
MODULE 3 ONLINE ADVERTISING (SEM & DISPLAY)
Introduction & why care about SEM (Search Engine Marketing)?
SEO v/s SEM
Display Advertising
Opportunity of Remarketing
Measuring Success including Conversion Tracking
Exercise: Ad Copy Creation & Keyword Research Tool
Relevant Global & Local SEM Success Stories
MODULE 4 FACEBOOK ADVERTISING
Introduction & why care about Facebook Advertising?
Facebook Advertising v/s Google AdWords
Optimizing for Success: Importance of CTR and Targeting
Advanced Targeting (through Email, Phone & UID) & Retargeting
Measuring Success including Conversion Tracking
Exercise: Media Planning & Targeting
Relevant Global & Local Facebook Ad Success Stories
DIGITAL MARKETING TRAINING
http://www.digitalvidya.com | info@digitalvidya.com
DAY 2
MODULE 1 TWITTER: THE JEWEL IN THE SOCIAL MEDIA CROWN
Twitter in Plain English
Opportunity of Twitter for Branding, Lead Generation, Thought Leadership, CRM &
Market Research
Leveraging Lists, Hash Tags & Trends
Twitter Tools: Tweet Deck & Klout
Exercise: Listen, Create & Engage
Relevant Global & Local Twitter Marketing Success Stories
MODULE 2 INSTAGRAM, PINTEREST AND YOUTUBE MARKETING
Opportunity of Social Media Channels: Instagram, Pinterest and YouTube
How to market and advertise on these channels
Success Stories
MODULE 3 MEASURING ROI OF DIGITAL MARKETING
Guidelines for Measurement on Digital Media (including Social Media)
Defining Objectives: Brand Engagement, Lead Generation, Customer Acquisition…
Framework for ROI Measurement
Tools to Measure ROI
Exercise: Define Objectives & Identify Metrics
MODULE 4 DIGITAL MARKETING STRATEGY CREATION
Digital Marketing Strategy Framework
Budgeting & Planning
Exercise: Creating & Presenting Digital Marketing Strategy
MODULE 5 CLOSURE
Open Discussion / Q&A
Feedback
WHY DIGITAL VIDYA’S WORKSHOPS?
Curriculum developed by Digital Marketing thought Leaders with over 15 years of
Digital Marketing Industry Experience
Customized to Your Business Objectives
Experiential Workshops with Live, Hands-on Exercises
Learning delivered through relevant Global & Local Case Studies
WORKSHOP PRE-REQUISITES & REQUIREMENTS?
Participants should have basic understanding of Facebook, Twitter
Participants should have access to Desktop/Laptop/Tablet for various exercises
Wi-Fi Access for Everyone
WHAT WILL PARTICIPANTS GET ON COMPLETION OF THE WORKSHOP?
Certificate of Completion
All presentations of the workshop (soft copies)
Soft Copies of various Worksheets (e.g. Facebook Marketing Strategy)