Stories, when told well, make us think and feel at the same time. They stick in our minds and help us remember ideas and concepts in a way that numbers and text on a slide with a bar graph don’t.
An enduring paradox today in business is reducing attention spans of the customer on the one hand and an assault on the senses by an ever increasing amount of information on the other.
For our communication to be sticky and viral, human and humane, credible and relatable, all at once, storytelling is a skill that every business — and individual — will need to master.
Come and experience the power of stories! And learn to tell them - while at it - to drive action :)
