Facebook Ads Training-Online

Program Name
Learn Facebook Ads to grow your business

Program Description
Learn in depth about how to run and grow your business through Facebook Ads from scratch.

DETAILED TRAINING AGENDA (DURATION: 8 hrs)

MODULE 1: INTRODUCTION TO FACEBOOK ADVERTISING – 30 MINS

• Overview of Facebook, Instagram and Ad Networks
• Key Benefits of advertising on Facebook
• Reach, how to create brand awareness and reach on facebook
• Precise Targeting capabilities
• Customization and personalization for specific audience segments
• Real-time reporting
• Measurement capabilities

MODULE 2: BEST PRACTICES FOR TYPES OF ADS AND DELIVERY OVERVIEW – 60 MINS

• Types of ad buying on Facebook
• Facebook Ad Auction Basics
• Maximizing user value
• Relevance score concept
• Decoding the winning ad
• Ad Delivery options

MODULE 3: FACEBOOK TARGETING & AD FORMATS & BEST PRACTICES – 120 MINS

• Overview of Facebook Targeting Options
• Targeting Specific Audiences on Facebook and Instagram
• How to build Custom Audiences
• How to build Lookalike Audiences
• Overview of Ad Formats
• Creative best practices to create high converting Ads
• Ads Manager Detailed Targeting Walkthrough

MODULE 4: MEDIA PLANNING ON FACEBOOK – 120 MINS

• Getting Auction Spend Estimates using Ads Manager
• Exercise – Get Spend Estimates for specific audience segments a client wants to target for a campaign
• Creating, comparing and sharing R&F media plans using Campaign Planner
• Analyzing an audience using Facebook Audience Insights
• Unlocking powerful consumer and advertising insights from Facebook IQ

MODULE 5: FACEBOOK AD REPORTING & MEASUREMENT – 60 MINS

• Understanding campaign performance with real-time reporting in Ads Manager
• Facebook BLS
• Partner Measurement Solutions
• Media Mix Modelling

Program Schedule (4 Days, 2 hrs Each)
Program Start date - Tuesday, 21st April
Program End date - Friday, 24th April

Program Delivery
Program duration - 4 Days, 2 Hrs every day
Time- 4pm to 6pm

Join through PRIVATE ZOOM MEETINGS

Program fees: Rs 3,999/-

What do you get?

1. 7 Live Webinar sessions from Facebook Ad Expert Nimit Shah
2. A unique learner portal to go through all the recorded sessions
3. Quiz and tests to validate your learnings
4. Certification from Leadzpipe & Socialize Store of Facebook Ads Expert

About the trainer -
Nimit Shah (Founder, Leadzpipe)

Credentials -

1. Facebook Ads trainer at Facebook India (Mumbai),
2. Globally certified Facebook Ads Blueprint Network Trainer (only 22 have this certification in India)
3. Entrepreneur who has scaled his company from INR Zero to 20 Million (2 Cr) within 16 months of starting the business.
4. Hands on experience of managing over INR 100 Million (10 Cr) in Ad spends of multiple clients put together.
5. Expert in Lead Generation for local businesses and E-Commerce Marketing

Name of the organiser -
Ami Savla (Founder, Socialize Store)