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Whether you’re looking to set up PPC campaigns and don’t know where to start, or looking for clarity when it comes to your existing campaigns, let us train you in Pay-Per-Click Advertising (Google AdWords) best practices.
Our tips, tricks and techniques will help optimize your efforts by giving you real-life examples from companies of all sizes, ultimately showing how to coordinate your message and achieve your PPC and Online Marketing goals.
Our trainers are actually digital marketing consultants, working every day in the materials they’ll be teaching – so you’ll get real-world tips and someone who can answer the difficult questions.
Trainer: Ezhil Raja - https://www.linkedin.com/in/ezhilraja/ , Founder, Xcademy – Premier Digital Marketing Training Institute.
Agenda:
What is PPC Advertising?
Account Navigation and Organization
Choosing the Right Keywords
Writing Effective Ad Copy
Using Ad Extensions
Targeting Audiences with Campaign Settings
Understanding Quality Score
Capturing Attention with GDN
Tracking Success Metrics
Reporting & Metrics
Automation Tips and Tricks
Remarketing Strategies
Training locations will have WiFi, and we ask that you bring a laptop so that you can follow along and practice in your own account.
Who Should Attend?
If you are a new user of AdWords or feel that you haven’t had adequate training and have not yet mastered the basics, this course will be valuable. The training will show you how to most effectively set up your AdWords implementation and continue to maintain and optimize it. This workshop-style training will help you learn how to clean up an existing account that you may have inherited, or even start from scratch. This workshop is suitable for
What Can You Expect?
We limit the size of our classrooms to ensure that you can interact with our expert instructors and get personalized assistance. We provide you with lunch each day, which also allows time for interaction with your peers. This live, hands-on course is intended to help you create, manage, and maximize the return on your investment in Google AdWords. Our Instructors are all active practitioners of Search Engine Marketing (SEM), and on a daily basis in this live setting, questions and engagement with your instructor is actively encouraged.
