How to Build a B2B Leads pipeline with Content

About Freshworks:

• Freshworks Inc. is the parent company behind the suite of products which includes Freshdesk, Freshservice, Freshsales, Freshcaller, Freshteam, Freshchat, and Freshmarketer
• Founded in October 2010, Freshworks Inc. is backed by Accel, Tiger Global Management, CapitalG, and Sequoia Capital India
•  The company's cloud-based suite of SaaS products is widely used by over 130,000 customers around the world including Honda, Bridgestone, Hugo Boss, University of Pennsylvania, Toshiba and Cisco

About the Speaker:

Nivas Ravichandran

• Nivas Ravichandran is associated with Freshworks as the Product Marketer for the CRM Software Freshsales
• He is currently responsible for: 

- Community Initiatives
- Product Webinars 
- Sales Webinars
- Secret Sauce to Sales
- Organic Growth
- Social
- Email Marketing
- Customer Communications / Reviews

• He also volunteers with IEEE and leads the Young Professionals Community for IEEE Asia Pacific(Region 10) 

• Previously he Vice-Chaired the All IEEE Young Engineers' Humanitarian Challenge in 2015 & 2016

• He is also a Writer @ Hackernoon, Techinasia & the Host of Product Hunt Chennai

What will be discussed?

• How to generate content as a non-content person
• How to make more people read your content beyond just social media 
• How to get influencers to talk about your product 
• How to benchmark effectiveness of your content efforts

+ Case Study on how webinars helped Freshworks build credibility in a competitive market 

Key Learnings: 

•  How to build a content marketing process in your startup
• How to know if your B2B content is doing well or not 
• How to build a community around your niche 
• How to measure ROI of content marketing

Early Bird Ticket Price: Rs 499

*Early Bird discount is valid till 11 pm on 9th June*

*After that price will be Rs 599*

NOTE: We also have a special discount in case you're currently a STUDENT.