Explore the evolution of online advertising from the beginnings of the Web, and how it has developed into a major sector of the multi-billion dollar advertising industry. This course PPC training is designed as an introduction to the world of digital and online advertising. In it we’ll understand best practices of Digital Advertisements, Designing Ads and setting up the campaigns on Search, Social and mobile, cover all the different types of digital ad unit, advertising partners, process, buying and conversion tracking/campaign analytics.
What you'll learn?
1. What is digital Advertising?
2. What is Lead Generation?
3. Ways to generate leads in Digital Era.
4. Design importance in Lead generation?
5. Introduction to Google Adwords.
6. Adwords Account setup.
7. Search Campiagn.
8. Display Campiagn.
9. Gmail, Video Campiagn.
10. Youtube Campiagn.
11. Facebook & LinkedIn Campiagn.
12. Re-Marketing.
13. Conversion Tracking.
14. Reporting.
Faculty:
Rupesh Kumar, Google Ceritified Advertising Professional with 5 years of experience.
Harsha Vardhan, Digital Marketing Professional with 11 years of experience.
